- Enforcing jurisdiction
- Latvia · Geography does not establish applicable law.
- Confirmed applicable legislation
- Privacy topics
Online Services – €7,000 Fine (Latvia, 2019)
Privacy enforcement record
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An online merchant was fined for ignoring a customer's request to delete their personal data. The merchant continued to send advertising messages to the customer's phone despite the deletion request. This ruling underscores the importance of respecting customers' rights to control their personal information.
What happened
The merchant failed to delete a customer's personal data after multiple requests.
Who was affected
The customer who requested the deletion of their personal data was affected.
What the authority found
The authority found that the merchant violated GDPR by not complying with the customer's right to be forgotten.
Why this matters
This fine serves as a reminder for businesses to honor deletion requests from customers. Companies must have clear processes in place to respect user privacy and avoid penalties.
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Automated check recorded — 14 March 2026.
Processing notes: articles corrected, national law identified.
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A merchant who provides services in an online store has infringed the 'right to be forgotten' pursuant to Art. 17 GDPR when he was repeatedly requested by a data subject to delete all his personal data, in particular his/her mobile phone number, which the merchant had received as part of an order. Nevertheless, the merchant repeatedly sent advertising messages by SMS to the data subjects mobile phone number.
Related Enforcement Actions (0)
No other enforcement actions found for Online Services in LV
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
26 August 2019
Authority
Datu valsts inspekcija
Fine Amount
€7,000
About this data
Cite as: Cookie Fines. Online Services - Latvia (2019). Retrieved from cookiefines.eu
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