MA Immobiliare S.r.l.s. – €40,000 Fine (Italy, 2025)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
MA Immobiliare S.r.l.s. was fined €40,000 for making unwanted marketing calls and not providing clear information about data processing. This matters because it shows that companies must be transparent and obtain consent before contacting people for marketing. It serves as a reminder for businesses to ensure they follow data protection laws.
What happened
The Italian data protection authority fined MA Immobiliare S.r.l.s. for placing cookies before obtaining user consent and failing to provide necessary information about data processing.
Who was affected
Individuals who received unwanted marketing calls from MA Immobiliare S.r.l.s. were affected by this violation.
What the authority found
The authority ruled that MA Immobiliare S.r.l.s. violated GDPR by not obtaining valid consent and failing to inform users about data processing.
Why this matters
This case highlights the importance of obtaining consent and being transparent with users about data practices. Companies should review their marketing strategies to comply with data protection laws.
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The Italian DPA has imposed a fine of EUR 15,000 on MA Immobiliare S.r.l.s. The controller obtained personal data of potential customers by Realmaps S.r.l., which obtained the data in violation of the GDPR (see ETiD: 2649). The controller used the data for direct marketing purposes. The controller failed to verify the lawfulness of the data obtained, failed to comply with requests to exercise data subjects rights and failed to provide evidence of compliance with data protection requirements.
Violations (1)
Non-essential cookies (tracking, advertising) are placed on the user's device before obtaining valid consent.
Art. 6(1) GDPR
Related Enforcement Actions (0)
No other enforcement actions found for MA Immobiliare S.r.l.s. in IT
This is the only recorded action for this entity in this jurisdiction.
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Enforcement actions with similar violations
Details
Fine Date
29 April 2025
Authority
Garante per la protezione dei dati personali
Fine Amount
€40,000
About this data
Cite as: Cookie Fines. MA Immobiliare S.r.l.s. - Italy (2025). Retrieved from cookiefines.eu
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