Wind Tre S.p.A. – €16,700,000 Fine (Italy, 2020)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
Wind Tre S.p.A. was fined EUR 16.7 million for sending unsolicited marketing messages and not allowing users to easily withdraw consent. The Italian authority found the company's practices violated several GDPR rules. This case emphasizes the need for clear consent and easy opt-out options in marketing activities.
What happened
Wind Tre S.p.A. sent unsolicited marketing communications and made it difficult for users to withdraw consent.
Who was affected
Individuals who received unwanted marketing messages and had difficulty opting out or withdrawing consent.
What the authority found
The Italian authority fined Wind Tre S.p.A. for unlawful data processing related to direct marketing, lacking proper consent mechanisms.
Why this matters
This significant fine serves as a warning that companies must ensure clear, informed consent for marketing communications and provide easy ways for users to opt out. It highlights the importance of transparency and user control in data processing.
GDPR Articles Cited
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Fines for several unlawful data processing activities relating to direct marketing. Hundreds of data subjects claimed to have received unsolicited communications sent without their prior consent by SMS, e-mail, telephone calls and automated calls. The data subjects were not able to exercise their right to withdraw their consent and object to processing for direct marketing purposes because the information contained in the Data Protection Policy was incomplete in relation to the contact details. Furthermore, the data protection authority stated that the data of the data subjects were published on public telephone lists despite their objection. In addition, several apps distributed by the company were set up in such a way that the user had to give his consent to various processing activities each time he accessed them, with the possibility of withdrawing consent given only after 24 hours.
Related Enforcement Actions (0)
No other enforcement actions found for Wind Tre S.p.A. in IT
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
13 July 2020
Authority
Garante per la protezione dei dati personali
Fine Amount
€16,700,000
Enforcement Tracker ID
ETid-336
About this data
Cite as: Cookie Fines. Wind Tre S.p.A. - Italy (2020). Retrieved from cookiefines.eu
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