Family Service / N.D.P.K. nv. – €50,000 Fine (Belgium, 2021)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
The Belgian privacy authority fined Family Service for continuing to share personal data with advertisers even after a customer withdrew consent. This case shows how important it is for companies to respect customer choices about their data. Businesses should ensure they have clear consent and honor any changes to it.
What happened
Family Service continued to share personal data for advertising despite a customer's withdrawal of consent.
Who was affected
Expectant mothers who received gift boxes and had their data shared with advertisers without valid consent.
What the authority found
The Belgian DPA ruled that Family Service violated GDPR by not respecting the withdrawal of consent for data sharing.
Why this matters
This decision underscores the importance of honoring customer consent and promptly updating data practices when consent is revoked. Companies should review their consent management processes to avoid similar penalties.
GDPR Articles Cited
The Belgian DPA imposed a fine of EUR 50,000 on Family Service / N.D.P.K. nv. The controller is an advertising agency that, among other things, sends expectant mothers gift boxes containing various discount vouchers, product samples and information about pregnancy and birth. The box items are provided by third parties, to whom the controller subsequently transfers the recipients' contact data for marketing purposes. The consent of the recipients to this transfer and to subsequent advertising measures by the third parties is obtained in advance by the controller for this purpose. A data subject filed a complaint with the Belgian DPA because, although she had revoked her previously given consent, she nevertheless continued to receive advertising calls from third parties to whom the controller had transmitted her data.
Related Enforcement Actions (0)
No other enforcement actions found for Family Service / N.D.P.K. nv. in BE
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
27 January 2021
Authority
Autorité de Protection des Données
Fine Amount
€50,000
Enforcement Tracker ID
ETid-537
About this data
Cite as: Cookie Fines. Family Service / N.D.P.K. nv. - Belgium (2021). Retrieved from cookiefines.eu
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