OneDirect Srl – €30,000 Fine (Italy, 2021)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
OneDirect Srl was fined EUR 30,000 by Italy's data protection authority for sending unwanted marketing emails. The company ignored a user's objections and failed to keep records of data processing activities. This case shows the importance of respecting user preferences and maintaining proper documentation.
What happened
OneDirect Srl sent marketing emails without consent and ignored user objections.
Who was affected
A user who received unwanted marketing emails and whose objections were ignored.
What the authority found
The authority ruled that OneDirect Srl violated GDPR by sending emails without consent and failing to maintain processing records.
Why this matters
This decision highlights the necessity for businesses to respect user consent and objections in marketing communications. It also emphasizes the importance of keeping detailed records of data processing activities.
GDPR Articles Cited
The Italian DPA (Garante) has imposed a fine of EUR 30,000 on OneDirect Srl. A data subject had filed two complaints with the DPA after receiving advertisements by e-mail from the controller, even though he had not consented to it. Even after the data subject had repeatedly objected to the sending, the controller had not stopped the mailings. Moreover, the controller did not respond to the data subject's objections. Furthermore, the controller did not maintain a register of its processing activities and had not sufficiently cooperated with the DPA in the course of the investigation.
Related Enforcement Actions (0)
No other enforcement actions found for OneDirect Srl in IT
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
25 March 2021
Authority
Garante per la protezione dei dati personali
Fine Amount
€30,000
Enforcement Tracker ID
ETid-662
About this data
Cite as: Cookie Fines. OneDirect Srl - Italy (2021). Retrieved from cookiefines.eu
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