Apohem AB – €698,000 Fine (Sweden, 2024)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
Apohem AB, a Swedish online pharmacy, was fined nearly €700,000 for sending customer data to Meta due to incorrect settings on their tracking tool. This incident highlights the need for businesses to properly configure their tracking tools to protect customer privacy. Companies must take technical measures seriously to avoid costly fines.
What happened
Apohem AB's tracking tool mistakenly transmitted customer data to Meta because of misconfigurations.
Who was affected
Customers of Apohem AB who consented to marketing cookies but had their data sent to Meta without proper safeguards.
What the authority found
The data protection authority determined that Apohem AB did not implement sufficient technical measures to protect personal data, violating GDPR.
Why this matters
This case underscores the importance of correctly setting up tracking tools and ensuring that customer data is handled responsibly. Businesses should prioritize data protection to avoid heavy fines.
GDPR Articles Cited
View original scraped data
Original data from scraper before AI verification against source document.
Insufficient technical and organisational measures to ensure information security
Violations (2)
Non-essential cookies (tracking, advertising) are placed on the user's device before obtaining valid consent.
Art. 6(1) GDPR
Third-party tracking cookies or scripts are loaded without obtaining prior user consent.
Art. 13, 14 GDPR
Related Enforcement Actions (0)
No other enforcement actions found for Apohem AB in SE
This is the only recorded action for this entity in this jurisdiction.
Similar Cases
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Details
Fine Date
29 August 2024
Authority
Integritetsskyddsmyndigheten
Fine Amount
€698,000
Enforcement Tracker ID
2450
About this data
Cite as: Cookie Fines. Apohem AB - Sweden (2024). Retrieved from cookiefines.eu
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