Elderly Aids Limited – Order (United Kingdom, 2026)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
Elderly Aids Limited was ordered to stop making unsolicited marketing calls to people who had not agreed to receive them. This is important because it protects consumers from unwanted sales pitches and helps maintain a respectful business environment. Companies must ensure they have permission before contacting potential customers.
What happened
The Information Commissioner's Office ordered Elderly Aids Limited to cease making unsolicited marketing calls to individuals who did not consent.
Who was affected
Individuals registered with the Telephone Preference Service who received unwanted calls were affected.
What the authority found
The authority found that the company violated regulations by making unsolicited calls to people who had not opted in to receive them.
Why this matters
This ruling highlights the importance of consent in marketing practices. Businesses should review their marketing strategies to ensure compliance with privacy laws.
Source checks
Secondary-source text retrieved.
Automated check recorded — 16 October 2026.
Processing notes: articles corrected, national law identified.
Retrieved text may be a secondary summary or an announcement. These automated statuses do not establish that the original decision was read or that the record received an independent legal review. How we check sources
Contravention of Regulations 21 and 24. Elderly Aids Limited promoted call blocking devices. Elderly Aids Limited made 758,053 unsolicited direct marketing calls to subscribers who were registered with the TPS / CTPS and who had not notified EAL that they were willing to receive such calls, and 20 complaints being made as a result.
Outcome
Order
A binding order requiring the controller to take specific action.
Related Enforcement Actions (0)
No other enforcement actions found for Elderly Aids Limited in UK
This is the only recorded action for this entity in this jurisdiction.
Details
Order Date
6 August 2026
Authority
Information Commissioner's Office
About this data
Cite as: Cookie Fines. Elderly Aids Limited - United Kingdom (2026). Retrieved from cookiefines.eu
Last updated: