Green Spark Energy Ltd – Order (United Kingdom, 2025)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
Green Spark Energy Ltd was investigated for making over 9.5 million marketing calls without proper consent. The calls included misleading information that pressured homeowners. This case highlights the importance of following rules about direct marketing to avoid complaints and potential enforcement actions.
What happened
Green Spark Energy Ltd made 9,587,050 marketing calls using an automated system without proper consent.
Who was affected
Homeowners who received misleading marketing calls from Green Spark Energy Ltd were affected.
What the authority found
The Information Commissioner's Office found that Green Spark Energy Ltd violated regulations by failing to obtain consent for direct marketing calls.
Why this matters
This case serves as a warning to companies about the risks of misleading marketing practices. Businesses should ensure they have clear consent before contacting potential customers.
Source checks
Source retrieval not recorded.
No automated check recorded.
Retrieved text may be a secondary summary or an announcement. These automated statuses do not establish that the original decision was read or that the record received an independent legal review. How we check sources
Green Spark Energy Ltd (GSE) was investigated as part of a wider operation set up by the Commissioner to assess and analyse complaint trends in relation to the energy and home improvements sector. In March 2024, the ICO carried out a search warrant to obtain evidence in relation to GSE and its compliance with PECR. Following an extensive investigation, it was revealed that between May 2023 to May 2024, GSE instigated the transmission of, 9,587,050 communications comprising recorded matter for direct marketing purposes by means of an automated calling system, contrary to regulation 19 of PECR. This resulted in 497 complaints being made to the TPS and the ICO reporting tools. The recordings used by GSE contained misleading statements to pressure homeowners, including suggesting their existing loft insulation was likely to cause serious health problems. Several of the complainants thought the calls were a ‘scam’ and said the company failed to identify themselves.
Outcome
Order
A binding order requiring the controller to take specific action.
Related Enforcement Actions (0)
No other enforcement actions found for Green Spark Energy Ltd in UK
This is the only recorded action for this entity in this jurisdiction.
Details
Order Date
28 August 2025
Authority
Information Commissioner's Office
About this data
Cite as: Cookie Fines. Green Spark Energy Ltd - United Kingdom (2025). Retrieved from cookiefines.eu
Last updated: