Home Improvement Marketing Ltd – Order (United Kingdom, 2025)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
Home Improvement Marketing Ltd (HIML) was investigated as part of a wider operation set up by the Commissioner to assess and analyse complaint trends in relation to the energy and home improvements sector. In March 2024, the ICO carried out a search warrant to obtain evidence in relation to HIML and its compliance with PECR. Following an extensive investigation, it was revealed that between 31 May 2023 and 31 August 2023, HIML instigated the transmission of 2,449,380 automated marketing calls to subscribers without their prior consent contrary to regulation 19 of PECR. This resulted in 274 complaints being made to the TPS and the ICO reporting tools. Several complainants stated they were receiving multiple recorded calls a day. The software responded based on a recipient’s answers and there was no option to opt-out of further calls.
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Home Improvement Marketing Ltd (HIML) was investigated as part of a wider operation set up by the Commissioner to assess and analyse complaint trends in relation to the energy and home improvements sector. In March 2024, the ICO carried out a search warrant to obtain evidence in relation to HIML and its compliance with PECR. Following an extensive investigation, it was revealed that between 31 May 2023 and 31 August 2023, HIML instigated the transmission of 2,449,380 automated marketing calls to subscribers without their prior consent contrary to regulation 19 of PECR. This resulted in 274 complaints being made to the TPS and the ICO reporting tools. Several complainants stated they were receiving multiple recorded calls a day. The software responded based on a recipient’s answers and there was no option to opt-out of further calls.
Outcome
Order
A binding order requiring the controller to take specific action.
Related Enforcement Actions (0)
No other enforcement actions found for Home Improvement Marketing Ltd in UK
This is the only recorded action for this entity in this jurisdiction.
Details
Order Date
28 August 2025
Authority
Information Commissioner's Office
About this data
Cite as: Cookie Fines. Home Improvement Marketing Ltd - United Kingdom (2025). Retrieved from cookiefines.eu
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