- Enforcing jurisdiction
- United Kingdom · Geography does not establish applicable law.
- Confirmed applicable legislation
- No confirmed legal basis recorded.
- Privacy topics
Home Improvement Marketing Ltd – Order (United Kingdom, 2025)
Privacy enforcement record
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Home Improvement Marketing Ltd made nearly 2.5 million automated marketing calls without getting consent from recipients. Many people complained about receiving multiple calls daily, which they found annoying. This ruling stresses the importance of obtaining consent before contacting potential customers.
What happened
Home Improvement Marketing Ltd transmitted 2,449,380 automated marketing calls without prior consent.
Who was affected
Individuals who received multiple automated marketing calls from Home Improvement Marketing Ltd.
What the authority found
The Information Commissioner's Office determined that Home Improvement Marketing Ltd violated regulations by making calls without consent.
Why this matters
This case highlights the necessity for businesses to obtain consent for marketing communications. It serves as a reminder that ignoring these rules can lead to significant complaints and scrutiny.
Source checks
Linked-source text retrieved.
Automated check recorded — 16 October 2026.
Processing notes: national law identified, scope corrected.
Retrieved text may be a secondary summary or an announcement. These automated statuses do not establish that the original decision was read or that the record received an independent legal review. How we check sources
Home Improvement Marketing Ltd (HIML) was investigated as part of a wider operation set up by the Commissioner to assess and analyse complaint trends in relation to the energy and home improvements sector. In March 2024, the ICO carried out a search warrant to obtain evidence in relation to HIML and its compliance with PECR. Following an extensive investigation, it was revealed that between 31 May 2023 and 31 August 2023, HIML instigated the transmission of 2,449,380 automated marketing calls to subscribers without their prior consent contrary to regulation 19 of PECR. This resulted in 274 complaints being made to the TPS and the ICO reporting tools. Several complainants stated they were receiving multiple recorded calls a day. The software responded based on a recipient’s answers and there was no option to opt-out of further calls.
Outcome
Order
A binding order requiring the controller to take specific action.
Related Enforcement Actions (0)
No other enforcement actions found for Home Improvement Marketing Ltd in UK
This is the only recorded action for this entity in this jurisdiction.
Details
Order Date
28 August 2025
Authority
Information Commissioner's Office
About this data
Cite as: Cookie Fines. Home Improvement Marketing Ltd - United Kingdom (2025). Retrieved from cookiefines.eu
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