- Enforcing jurisdiction
- United Kingdom · Geography does not establish applicable law.
- Confirmed applicable legislation
- No confirmed legal basis recorded.
- Privacy topics
Breathe Services Ltd – Order (United Kingdom, 2024)
Privacy enforcement record
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Breathe Services Ltd was found to have made over 4.3 million unsolicited phone calls, often using fake phone numbers to hide their identity. This led to numerous complaints and highlights the need for businesses to follow rules on contacting consumers.
What happened
Breathe Services Ltd made 4,376,037 unsolicited marketing calls, many to numbers registered with the Telephone Preference Service.
Who was affected
People who received unwanted phone calls from Breathe Services Ltd, including vulnerable individuals.
What the authority found
The Information Commissioner's Office discovered that Breathe Services Ltd violated regulations by making unsolicited calls and disguising their phone number.
Why this matters
This case underscores the importance of transparency and consent in marketing communications. Companies should ensure they are not misleading consumers when making contact.
Source checks
Linked-source text retrieved.
Automated check recorded — 16 October 2026.
Processing notes: national law identified.
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Breathe Services Ltd (BSL), a debt advice company based in Bolton, first came to the attention of the ICO as part of a wider investigation into complaints received about unsolicited phone calls to potentially vulnerable individuals. In a failed attempt to hide their real identity, BSL was found to have spoofed its outbound phone number by presenting over 1,000 different telephone numbers on calls. In March 2023 the ICO carried out a search at BSL’s office in Bolton, seizing evidence including documents and electronic devices. Our extensive investigation revealed that between March - July 2022 and October - December 2022, BSL bombarded people with 4,376,037 unsolicited direct marketing calls to numbers that had been registered to the Telephone Preference Service (TPS). This resulted in 58 complaints to the TPS and a further 193 complaints to the ICO.
Outcome
Order
A binding order requiring the controller to take specific action.
Related Enforcement Actions (0)
No other enforcement actions found for Breathe Services Ltd in UK
This is the only recorded action for this entity in this jurisdiction.
Details
Order Date
12 December 2024
Authority
Information Commissioner's Office
About this data
Cite as: Cookie Fines. Breathe Services Ltd - United Kingdom (2024). Retrieved from cookiefines.eu
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