Pinnacle Life Limited – Order (United Kingdom, 2024)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
Pinnacle Life Limited was ordered to stop making unsolicited marketing calls to people who had not agreed to receive them. Between May 2021 and May 2022, they made nearly 48,000 such calls to individuals registered with the Telephone Preference Service. This case is significant because it shows that companies must respect people's preferences regarding marketing communications.
What happened
Pinnacle Life made 47,998 unsolicited marketing calls to individuals who had not consented to receive them.
Who was affected
Subscribers registered with the Telephone Preference Service were affected by these unsolicited calls.
What the authority found
The Information Commissioner's Office found that Pinnacle Life unlawfully contacted individuals without their consent, violating marketing regulations.
Why this matters
This order serves as a reminder to businesses about the importance of adhering to marketing regulations and respecting consumer preferences.
Source checks
Linked-source text retrieved.
Automated check recorded — 16 October 2026.
Processing notes: national law identified.
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Between 5 May 2021 to 5 May 2022, there were 47,998 connected calls unsolicited direct marketing calls being made to subscribers who were registered with the TPS and who had not notified Pinnacle Life Limited that they were willing to receive such calls, and four complaints being submitted as a result.
Outcome
Order
A binding order requiring the controller to take specific action.
Related Enforcement Actions (0)
No other enforcement actions found for Pinnacle Life Limited in UK
This is the only recorded action for this entity in this jurisdiction.
Details
Order Date
7 March 2024
Authority
Information Commissioner's Office
About this data
Cite as: Cookie Fines. Pinnacle Life Limited - United Kingdom (2024). Retrieved from cookiefines.eu
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