Penny Appeal – Order (United Kingdom, 2024)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
Penny Appeal was ordered to stop sending unsolicited spam text messages after sending over 461,000 messages in just ten days. The Information Commissioner's Office found that these messages were sent to people who had not agreed to receive them. This case is important because it highlights the need for organizations to obtain consent before sending marketing communications.
What happened
Penny Appeal sent 461,650 spam text messages to individuals who had not consented to receive marketing messages.
Who was affected
Individuals who received the unsolicited text messages were affected by this action.
What the authority found
The Information Commissioner's Office issued an Enforcement Notice to Penny Appeal for violating rules on unsolicited marketing communications.
Why this matters
This order underscores the necessity for organizations to respect user consent in marketing practices, reminding businesses to ensure compliance to avoid penalties.
Source checks
Linked-source text retrieved.
Automated check recorded — 16 October 2026.
Processing notes: national law identified.
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The Information Commissioner’s Office (ICO) has issued an Enforcement Notice to Penny Appeal, for sending 461,650 spam text messages over a ten day period. These messages were sent to a database of individuals who had never agreed to receive marketing communication from Penny Appeal.
Outcome
Order
A binding order requiring the controller to take specific action.
Related Enforcement Actions (0)
No other enforcement actions found for Penny Appeal in UK
This is the only recorded action for this entity in this jurisdiction.
Details
Order Date
1 March 2024
Authority
Information Commissioner's Office
About this data
Cite as: Cookie Fines. Penny Appeal - United Kingdom (2024). Retrieved from cookiefines.eu
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