- Enforcing jurisdiction
- United Kingdom · Geography does not establish applicable law.
- Confirmed applicable legislation
- No confirmed legal basis recorded.
- Privacy topics
Pinnacle Life Limited – Order (United Kingdom, 2024)
Privacy enforcement record
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Pinnacle Life Limited was reprimanded for making nearly 48,000 unsolicited marketing calls to people who did not want them. Many of these individuals were registered with the Telephone Preference Service, which protects against unwanted calls. This case shows the importance of respecting people's choices about receiving marketing calls.
What happened
Pinnacle Life Limited made 47,998 unsolicited marketing calls to subscribers who had not consented to receive such calls.
Who was affected
Subscribers registered with the Telephone Preference Service who received unwanted calls from Pinnacle Life Limited.
What the authority found
The Information Commissioner's Office reprimanded Pinnacle Life Limited for failing to respect the preferences of individuals regarding marketing calls.
Why this matters
This reprimand highlights the need for companies to check whether potential customers have opted in to receive marketing calls. It reinforces the importance of compliance with marketing regulations.
Source checks
Linked-source text retrieved.
Automated check recorded — 16 October 2026.
Processing notes: national law identified.
Retrieved text may be a secondary summary or an announcement. These automated statuses do not establish that the original decision was read or that the record received an independent legal review. How we check sources
Between 5 May 2021 to 5 May 2022, there were 47,998 connected calls unsolicited direct marketing calls being made to subscribers who were registered with the TPS and who had not notified Pinnacle Life Limited that they were willing to receive such calls, and four complaints being submitted as a result.
Outcome
Order
A binding order requiring the controller to take specific action.
Related Enforcement Actions (0)
No other enforcement actions found for Pinnacle Life Limited in UK
This is the only recorded action for this entity in this jurisdiction.
Details
Order Date
7 March 2024
Authority
Information Commissioner's Office
About this data
Cite as: Cookie Fines. Pinnacle Life Limited - United Kingdom (2024). Retrieved from cookiefines.eu
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