- Enforcing jurisdiction
- United Kingdom · Geography does not establish applicable law.
- Confirmed applicable legislation
- No confirmed legal basis recorded.
- Privacy topics
Penny Appeal – Order (United Kingdom, 2024)
Privacy enforcement record
This record is classified outside cookie consent. Subject classification does not confirm an applicable law. It is not included in cookie statistics or the Risk Calculator.
Penny Appeal received an Enforcement Notice for sending over 461,000 spam text messages in just ten days. These messages went to people who never agreed to receive them. This matters because it highlights the importance of getting permission before contacting potential supporters.
What happened
Penny Appeal sent 461,650 unsolicited text messages to individuals who had not opted in to receive marketing communications.
Who was affected
Individuals who received spam text messages from Penny Appeal without their consent.
What the authority found
The Information Commissioner's Office issued an Enforcement Notice because Penny Appeal failed to obtain consent for their marketing messages.
Why this matters
This notice serves as a reminder for organizations to respect user consent when sending marketing communications. It emphasizes the need for clear permission before reaching out to potential customers.
Source checks
Linked-source text retrieved.
Automated check recorded — 16 October 2026.
Processing notes: national law identified.
Retrieved text may be a secondary summary or an announcement. These automated statuses do not establish that the original decision was read or that the record received an independent legal review. How we check sources
The Information Commissioner’s Office (ICO) has issued an Enforcement Notice to Penny Appeal, for sending 461,650 spam text messages over a ten day period. These messages were sent to a database of individuals who had never agreed to receive marketing communication from Penny Appeal.
Outcome
Order
A binding order requiring the controller to take specific action.
Related Enforcement Actions (0)
No other enforcement actions found for Penny Appeal in UK
This is the only recorded action for this entity in this jurisdiction.
Details
Order Date
1 March 2024
Authority
Information Commissioner's Office
About this data
Cite as: Cookie Fines. Penny Appeal - United Kingdom (2024). Retrieved from cookiefines.eu
Last updated: