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DPA case 04/2023 – Complaint Upheld (Belgium, 2023)

Complaint Upheld
Autorité de Protection des Données25 January 2023Belgium
final
Complaint Upheld

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A Belgian company failed to remove a person's email address from its marketing list, despite a request. The DPA confirmed that the individual had the right to have his data erased. This case stresses the importance of accountability in handling personal data.

What happened

The company could not comply with a request to erase a person's email address from its marketing list.

Who was affected

The individual who kept receiving unwanted marketing emails despite requesting to have his email address removed.

What the authority found

The DPA found that the company did not fulfill its obligation to delete the individual's email address as requested.

Why this matters

This ruling highlights the need for companies to ensure they can effectively manage data erasure requests. Businesses must take accountability for their data practices.

Recorded legal citations
Automatically processed
Art. 5(1)(c) GDPR
Art. 5(2) GDPR
Art. 12(2) GDPR
Art. 17(1) GDPR
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Art. 5(1)(c) GDPR
Art. 5(2) GDPR
Art. 12(2) GDPR
Art. 17(1) GDPR

Original imported citations before automated processing; the processing history does not establish independent verification.

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Full Legal Summary
Detailed

The data subject requested the controller to erase his e-mail address, because he kept receiving unwanted marketing e-mails from the controller. The nature of the controller was not specified in this decision. The data subject requested the controller to remove his e-mail address from its address list. The controller stated it was not able to do so because this e-mail address was not included in the controller's list in the first place. The controller asked the data subject if he maybe had another e-mail address, that was coupled to the one the data subject was using currently. This coupling of e-mail addresses could potentially explain the situation. When an e-mail was received by this 'middle man' email-address, it would be forwarded to the data subject's current e-mail address. That could be the reason why the data subject was receiving e-mails on his current e-mail address, despite the fact it was not registered by the controller. The data subject stated that he could not answer this question of the controller because the controller used the 'BCC' feature for sending its marketing e-mails, which made it impossible for the recipient of an e-mail to see other recipients of the same e-mail. It was therefore not possible for the data subject to verify if another of his e-mail addresses was included in the controller's list of recipients. The data subject kept receiving direct marketing messages after this exchange with the controller on his current e-mail address. The data subject filed a complaint at the Belgian DPA at 6 January 2023, because the controller could not comply with his erasure request. The DPA confirmed that the data subject correctly exercised his right to erasure. It also reiterated that the controller had explicitly stated that it had been unable to delete the e-mail address of the data subject from its address list. Thus, the DPA determined that the controller did not fulfil the principle of accountability under Article 5(2) GDPR, becau

Outcome

Complaint Upheld

A data subject complaint that was upheld by the DPA.

Related Enforcement Actions (0)

No other enforcement actions found for DPA case 04/2023 in BE

This is the only recorded action for this entity in this jurisdiction.

Details

Decision Date

25 January 2023

Authority

Autorité de Protection des Données

GDPRhub ID

gdprhub-5640

About this data

Data: GDPRhub (noyb.eu)
Licensed under CC BY-NC-SA 4.0
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Cite as: Cookie Fines. DPA case 04/2023 - Belgium (2023). Retrieved from cookiefines.eu

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