Interflora Italia S.p.A. – €40,000 Fine (Italy, 2025)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
Interflora Italia S.p.A. was fined for using customer data for marketing without proper permission. This matters because businesses must have a valid reason to use personal data, and failing to do so can lead to penalties. Companies should ensure they have clear consent from customers before using their information.
What happened
Interflora Italia S.p.A. used customer data for direct marketing without a sufficient legal basis.
Who was affected
Customers whose data was used for marketing by Interflora Italia S.p.A.
What the authority found
The Italian DPA ruled that Interflora lacked a valid legal basis for processing personal data, violating GDPR requirements.
Why this matters
This case highlights the importance of obtaining proper consent for data use. Businesses should review their marketing practices to comply with data protection rules.
GDPR Articles Cited
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The Italian DPA imposed a fine of EUR 20,000 on Interflora Italia S.p.A. The controller, who operates an online shop, used customer data for direct marketing purposes without a sufficient legal basis. The controller also failed to react to the objection of a data subject and only reacted after the data subject filed a complaint with the DPA.
Related Enforcement Actions (0)
No other enforcement actions found for Interflora Italia S.p.A. in IT
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
13 March 2025
Authority
Garante per la protezione dei dati personali
Fine Amount
€40,000
Enforcement Tracker ID
ETid-2665
About this data
Cite as: Cookie Fines. Interflora Italia S.p.A. - Italy (2025). Retrieved from cookiefines.eu
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