Leads Work Limited – €292,500 Fine (United Kingdom, 2021)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
The UK fined Leads Work Limited for sending unsolicited marketing texts during the pandemic. The company sent millions of texts without proper consent, violating privacy laws. This case warns businesses about the importance of obtaining clear consent before sending marketing messages.
What happened
Leads Work Limited sent millions of unsolicited marketing texts without proper consent.
Who was affected
Individuals who received unwanted marketing texts from Leads Work Limited.
What the authority found
The UK authority fined Leads Work Limited for sending texts without valid consent, violating privacy regulations.
Why this matters
This fine emphasizes the need for businesses to ensure they have clear consent before sending marketing communications. It highlights the risks of relying on third-party data sources without verifying compliance with privacy laws.
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2670140 mail messages have been sent between 16.05.2020 and 26.06.2020 during the Covid-19 pandemic. Members of the public have made to the ICO highest number of complaints to date, over 10000. ICO has also issued to Leads Works Ltd a 30 day enforcement notice. Customers did not give their direct and valid consent to receive direct marketing messages by mail. Examples of the messages sent include: “In lockdown and want to earn extra cash? Avon is now FULLY ONLINE, FREE to do and paid weekly. Reply with your name for info. 18+ only. Text STOP to opt out.” Simple reliance on assurances of indirect consent alone without undertaking proper due diligence is not acceptable.
Related Enforcement Actions (1)
Other enforcement actions involving Leads Work Limited in UK
Details
Fine Date
1 March 2021
Authority
Information Commissioner's Office
Fine Amount
€292,500
250,000 GBP
GDPRhub ID
gdprhub-3244About this data
Cite as: Cookie Fines. Leads Work Limited - United Kingdom (2021). Retrieved from cookiefines.eu
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