- Enforcing jurisdiction
- United Kingdom · Geography does not establish applicable law.
- Confirmed applicable legislation
- No confirmed legal basis recorded.
- Privacy topics
Leads Work Limited – €292,500 Fine (United Kingdom, 2021)
Privacy enforcement record
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The UK's Information Commissioner's Office fined Leads Work Limited EUR 292,500 for sending marketing messages without proper consent. This case shows that businesses must ensure they have clear permission before contacting customers.
What happened
Leads Work Limited sent over 267,000 marketing emails without obtaining valid consent from recipients.
Who was affected
Members of the public who received unsolicited marketing messages during the COVID-19 pandemic.
What the authority found
The authority determined that the company did not obtain direct and valid consent for the marketing messages sent.
Why this matters
This case serves as a warning to businesses about the importance of obtaining explicit consent for marketing communications, reinforcing the need for compliance with data protection laws.
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2670140 mail messages have been sent between 16.05.2020 and 26.06.2020 during the Covid-19 pandemic. Members of the public have made to the ICO highest number of complaints to date, over 10000. ICO has also issued to Leads Works Ltd a 30 day enforcement notice. Customers did not give their direct and valid consent to receive direct marketing messages by mail. Examples of the messages sent include: “In lockdown and want to earn extra cash? Avon is now FULLY ONLINE, FREE to do and paid weekly. Reply with your name for info. 18+ only. Text STOP to opt out.” Simple reliance on assurances of indirect consent alone without undertaking proper due diligence is not acceptable.
Related Enforcement Actions (0)
No other enforcement actions found for Leads Work Limited in UK
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
1 March 2021
Authority
Information Commissioner's Office
Fine Amount
€292,500
250,000 GBP
GDPRhub ID
gdprhub-3244About this data
Cite as: Cookie Fines. Leads Work Limited - United Kingdom (2021). Retrieved from cookiefines.eu
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