- Enforcing jurisdiction
- United Kingdom · Geography does not establish applicable law.
- Confirmed applicable legislation
- No confirmed legal basis recorded.
- Privacy topics
Valca Vehicle and Life Cover Agency Limited – €93,600 Fine (United Kingdom, 2021)
Privacy enforcement record
This record is classified outside cookie consent. Subject classification does not confirm an applicable law. It is not included in cookie statistics or the Risk Calculator.
Valca Vehicle and Life Cover Agency Limited sent over 95,000 marketing messages without getting permission from the people receiving them. The UK's Information Commissioner's Office found this was wrong, especially during a health crisis when people were struggling. This case highlights the importance of obtaining clear consent before sending marketing messages.
What happened
Valca Vehicle and Life Cover Agency Limited sent 95,004 unsolicited direct marketing messages without valid consent.
Who was affected
Subscribers who received unsolicited marketing messages from Valca Vehicle and Life Cover Agency Limited.
What the authority found
The Information Commissioner's Office ruled that Valca failed to provide evidence of valid consent, violating GDPR requirements for consent.
Why this matters
This ruling shows that companies must ensure they have proper consent before sending marketing messages. It serves as a reminder for businesses to review their consent practices, especially during sensitive times.
View original scraped data
Original imported citations before automated processing; the processing history does not establish independent verification.
Source checks
Linked-source text retrieved.
Automated check recorded — 10 March 2026.
Processing notes: articles corrected, national law identified.
Retrieved text may be a secondary summary or an announcement. These automated statuses do not establish that the original decision was read or that the record received an independent legal review. How we check sources
Valca Vehicle Ltd has failed to provide any evidence of valid consent for any of the 95,004 unsolicited direct marketing messages received by subscribers. In the ICO's view, is a clear attempt to capitalise on, and profiteer from, the national health crisis. Examples of the messages sent includes: "*firstname* Affected by Covid? Struggling with finances? lost job /furloughed? Were here to help! Gvnmnt backed support see if you qualify http://www.debtquity.org" Simple reliance on assurances of indirect consent alone without undertaking proper due diligence is not acceptable. Consent will not be valid where an individual is presented with a long, seemingly exhaustive list of general categories of organisations.
Related Enforcement Actions (0)
No other enforcement actions found for Valca Vehicle and Life Cover Agency Limited in UK
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
18 February 2021
Authority
Information Commissioner's Office
Fine Amount
€93,600
80,000 GBP
About this data
Cite as: Cookie Fines. Valca Vehicle and Life Cover Agency Limited - United Kingdom (2021). Retrieved from cookiefines.eu
Last updated: