- Enforcing jurisdiction
- Denmark · Geography does not establish applicable law.
- Confirmed applicable legislation
- Privacy topics
IDdesign A / S – €13,450 Fine (Denmark, 2021)
Privacy enforcement record
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IDdesign A/S was fined EUR 13,450 for keeping customer data longer than necessary. This is important because it shows that businesses must have clear policies for data retention. Not following these rules can result in penalties.
What happened
The company processed personal data of customers for longer than allowed without proper deletion procedures.
Who was affected
Approximately 385,000 customers whose personal data was retained longer than necessary.
What the authority found
The Danish court ruled that IDdesign did not adequately document its data deletion processes, violating data protection rules.
Why this matters
This case serves as a reminder for companies to establish and follow strict data retention policies to avoid fines.
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Original summary: On June 3, 2019, the Danish DPA (Datatilsynet) reported IDdesign to the police and demanded payment of a fine in the amount of EUR 200,850 for the processing of personal data of approximately 385,000 customers for a longer period than necessary for the purposes for which they were processed. Additionally, the company had not established and documented deadlines for deletion of personal data in their new CRM system. The deadlines set for the old system were not deleted after the deadline for the information had been reached. Also, the controller had not adequately documented its personal data deletion procedures. Please note: Since Danish law does not provide for administrative fines as in the GDPR (unless it is an uncomplicated case and the accused person consented), fines will be imposed by courts. Update: On February 12, 2021 the Aarhus District Court decided to impose a fine against IDdesign in the amount of EUR 13,450. With regard to the calculation of the fine, the court disagreed with the proposed amount of the fine. It concluded that the amount should be calculated on the basis of the company's own turnover and not that of the entire group. In addition, the court considered that the mitigating circumstances under Art. 83 (2) GDPR should be taken into account when calculating the fine. Such as that the company had not previously breached the GDPR, as well as that the breach concerned only general personal data. In addition, no data subject suffered damages as a result of the breach. Finally, the court considers that the negligent nature of the breach should be taken into account.
Related Enforcement Actions (0)
No other enforcement actions found for IDdesign A / S in DK
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
12 February 2021
Authority
Datatilsynet (Denmark)
Fine Amount
€13,450
About this data
Cite as: Cookie Fines. IDdesign A / S - Denmark (2021). Retrieved from cookiefines.eu
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