SOLOCAL MARKETING SERVICES – €900,000 Fine (France, 2025)
SOLOCAL MARKETING SERVICES was fined €900,000 for using misleading consent practices in their direct marketing efforts. This is important because it shows that companies must be clear and honest when asking for consent from users.
What happened
SOLOCAL MARKETING SERVICES misled users about their consent options in direct marketing.
Who was affected
Users who received marketing communications from SOLOCAL were affected by the misleading practices.
What the authority found
The French authority ruled that the company violated GDPR by making it harder for users to refuse consent than to accept it.
Why this matters
This ruling emphasizes the need for transparent consent practices in marketing. Companies should review their consent processes to ensure they are not misleading.
GDPR Articles Cited
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National Law Articles
The French DPA imposed a fine of EUR 900,000 on SOLOCAL MARKETING SERVICES. The controller, a company that also engages in direct marketing activities for its clients, ist using direct messages to contact potential customers for its clients. The company also transfers data of potential customers to their clients. The controller obtained the data through data brokers and was unable to prove that the potential customers (data subjects) had given consent for the described use of their data. In addition to the fine, the French DPA orderd the controller to cease its electronic commercial prospecting activities in the absence of valid consent by the data subjects and to pay EUR 10,000 for every day of delay in regards to proving the compliance after the end of a grace period of nine months.
Violations (2)
Refusing cookies requires more clicks or steps than accepting them, or the reject option is less visually prominent.
Art. 7 GDPR
The cookie banner uses misleading language to trick or pressure users into accepting cookies (dark patterns).
Art. 7 GDPR
Related Enforcement Actions (0)
No other enforcement actions found for SOLOCAL MARKETING SERVICES in FR
This is the only recorded action for this entity in this jurisdiction.
Similar Cases
Enforcement actions with similar violations
Details
Fine Date
15 May 2025
Authority
Commission Nationale de l'Informatique et des Libertés
Fine Amount
€900,000
About this data
Cite as: Cookie Fines. SOLOCAL MARKETING SERVICES - France (2025). Retrieved from cookiefines.eu
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