S.M. Trattamento Acqua di XX – €30,000 Fine (Italy, 2026)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
S.M. Trattamento Acqua di XY was fined €30,000 for making automated marketing calls without proper consent. This decision highlights that companies must have a legal basis for contacting people.
What happened
S.M. Trattamento Acqua di XY made automated marketing calls to people registered in the Public Register of Objections without proper consent.
Who was affected
Individuals who received unwanted marketing calls despite being registered to avoid such contacts.
What the authority found
The Italian DPA found that the company did not have a valid legal basis for processing personal data for marketing purposes, violating GDPR rules.
Why this matters
This ruling emphasizes the need for companies to ensure they have consent before contacting individuals for marketing. Businesses should review their marketing practices to comply with data protection laws.
GDPR Articles Cited
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Insufficient legal basis for data processing
Related Enforcement Actions (0)
No other enforcement actions found for S.M. Trattamento Acqua di XX in IT
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
26 February 2026
Authority
Garante per la protezione dei dati personali
Fine Amount
€30,000
Enforcement Tracker ID
3125
About this data
Cite as: Cookie Fines. S.M. Trattamento Acqua di XX - Italy (2026). Retrieved from cookiefines.eu
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