S.M. Trattamento Acqua di XX – €30,000 Fine (Italy, 2026)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
S.M. Trattamento Acqua di XY was fined €30,000 for making automated marketing calls without proper consent. This decision highlights that companies must have a legal basis for contacting people.
What happened
S.M. Trattamento Acqua di XY made automated marketing calls to people registered in the Public Register of Objections without proper consent.
Who was affected
Individuals who received unwanted marketing calls despite being registered to avoid such contacts.
What the authority found
The Italian DPA found that the company did not have a valid legal basis for processing personal data for marketing purposes, violating GDPR rules.
Why this matters
This ruling emphasizes the need for companies to ensure they have consent before contacting individuals for marketing. Businesses should review their marketing practices to comply with data protection laws.
GDPR Articles Cited
View original scraped data
Original data from scraper before AI verification against source document.
The Italian DPA has imposed a fine of EUR 30,000 on S.M. Trattamento Acqua di XY. The controller had been active in direct marketing, using automated calls for this purpose. However, the controller failed to base the data processing on an adequate legal basis and failed to implement appropriate accountability measures. As a result, data subjects who had been registered in the Public Register of Objections were called. Furthermore, the controller failed to adequately respond to requests from data subjects. Lastly, the controller was involved in an unlawful processing chain.
Related Enforcement Actions (0)
No other enforcement actions found for S.M. Trattamento Acqua di XX in IT
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
26 February 2026
Authority
Garante per la protezione dei dati personali
Fine Amount
€30,000
Enforcement Tracker ID
ETid-1261
About this data
Cite as: Cookie Fines. S.M. Trattamento Acqua di XX - Italy (2026). Retrieved from cookiefines.eu
Last updated: