Elkjøp Nordic AS – €17,400,000 Fine (Norway, 2026)
Elkjøp Nordic was fined for not giving customers a choice about how their data is used. This matters because it shows that companies must allow users to control their personal information and consent to its use.
What happened
Elkjøp Nordic's customer consent process for data usage was an 'all or nothing' approach, lacking options for users.
Who was affected
Customers of Elkjøp Nordic who were part of the customer club were affected by this lack of choice.
What the authority found
The authority found that Elkjøp Nordic violated GDPR by not providing granular options for consent regarding data profiling and marketing.
Why this matters
This significant fine underscores the need for businesses to offer clear and specific choices regarding data consent. Companies should review their consent practices to ensure compliance and build trust with customers.
GDPR Articles Cited
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Entities Involved
Elkjøp Nordic's customer club consent was an 'all or nothing' solution, lacking granular choice for profiling, personalization, and marketing communications.
Violations (1)
Users cannot select or deselect individual cookie categories; consent is presented as all-or-nothing.
Art. 4(11) GDPR
Related Enforcement Actions (0)
No other enforcement actions found for Elkjøp Nordic AS in NO
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
1 June 2026
Authority
Datatilsynet (Norway)
Fine Amount
€17,400,000
200,000,000 NOK
GDPRhub ID
gdprhub-10052About this data
Cite as: Cookie Fines. Elkjøp Nordic AS - Norway (2026). Retrieved from cookiefines.eu
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