Character Technologies, Inc – €158,000 Fine (Italy, 2026)

Character Technologies, Inc (the controller) is a company established in the US that operates the site Character.AI. Character.AI is a generative AI service that allows users to create and interact through chat with virtual characters that already exist or are created at the moment. The controller made this available to data subjects in Italian, and had a specific version for children. The DPA initiated an ex-officio investigation in 2024. The DPA requested information related to the LLM models used by the controller, the provision of the service, and data transfers. The controller provided a DPIA, and stated that it introduced an age verification system that required data subjects to register their date of birth. In 2025, the controller announced it would prevent underage data subjects from accessing open chat rooms, and would begin processing personal data of data subjects in the EEA to post-train its generative AI systems. The DPA first clarified that the GDPR is applicable even if the controller was established outside of the EU, in accordance with Article 3(2) GDPR. The DPA took into account the fact that the service was available in Italy and in Italian, as well as the privacy policy also applying to EEA residents. Given that the controller did not have an establishment in the EU, the one-stop-shop mechanism did not apply and the DPA was competent. The DPA found a violation of Articles 12(1), 13(1) and (2), and 14(1) and (2) GDPR. The DPA considered that the controller had failed to meet its information obligations. In terms of the controller’s privacy policy, the DPA considered that the controller had not provided data subjects’ with clear information regarding its processing activities, data transfers, or data subjects’ right to object and opt out. In addition, the controller failed to designate a representative in the EU, and included misleading and inaccurate statements on the processing of personal data for purposes of post-training LLMs for the servic