Altroconsumo Edizioni S.r.l. – €280,000 Fine (Italy, 2026)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
Altroconsumo Edizioni S.r.l. was fined for sending promotional emails to a user who never signed up. This is significant because it shows that companies must have clear consent before contacting users. Businesses should ensure they have proper verification processes to avoid sending unsolicited communications.
What happened
The company sent promotional emails to a user who claimed they never registered for the service.
Who was affected
A user who received unsolicited promotional emails was affected.
What the authority found
The authority found that the company did not have valid consent from the user to send promotional emails, violating GDPR rules.
Why this matters
This ruling underscores the importance of obtaining clear consent from users before sending marketing communications. Companies should review their registration and consent processes to avoid similar issues.
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Secondary-source text retrieved.
Automated check recorded — 18 October 2026.
Processing notes: national law identified.
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The controller is a publishing company that sells subscriptions to consumer information services through its website. Users can sign up by filling in a registration form on the site, ticking a box acknowledging the privacy policy and accepting the General Terms. The controller then sends an email asking the user to click a link to confirm their account and complete the registration. The data subject started receiving promotional emails from the controller, and was also called by the controller's processor, who offered them a subscription. The data subject denied ever having visited the controller's website or having filled in the registration form. The controller, on the other hand, stated that its logs recorded three visits attributable to the data subject: two on 11 August 2025 and one on 5 September 2025, during which the form was completed. In the file submitted as evidence, the data subject's surname was misspelt on all three occasions and the three connections came from Canadian IP addresses. The controller sent three unanswered confirmation emails and then began sending promotional emails anyway, as if the registration had been completed. On 17 September 2025, the data subject sent the processor a form exercising their right of access and their right to object to processing for direct marketing purposes. The processor forwarded it to the controller the same day. As the promotional emails continued, the data subject sent the same form directly to the controller on 11 October 2025. The last promotional email was sent on 3 November 2025. On 4 November 2025, the data subject lodged a complaint with the DPA. On 9 February 2026, the DPA asked the controller for information under Article 157 of the Italian Data Protection Code, which went unanswered. On 31 March 2026, the DPA opened proceedings. In its defence of 5 May 2026, the controller argued that it had failed to reply because of a handover between its former internal DPO and a new external one as of 1 January
Related Enforcement Actions (0)
No other enforcement actions found for Altroconsumo Edizioni S.r.l. in IT
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
18 June 2026
Authority
Garante per la protezione dei dati personali
Fine Amount
€280,000
GDPRhub ID
gdprhub-10201About this data
Cite as: Cookie Fines. Altroconsumo Edizioni S.r.l. - Italy (2026). Retrieved from cookiefines.eu
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