Unknown – Fine (Czech Republic, 2020)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
The Czech data protection authority fined a company for using personal data without permission. Sales staff contacted people for advertising, using information from a previous job. This case highlights the importance of having a valid reason to use personal data for marketing.
What happened
A company used personal data for advertising without a valid legal basis.
Who was affected
Individuals who were contacted by sales staff using information from a previous job.
What the authority found
The Czech authority found that the company lacked a valid legal basis for processing personal data for advertising.
Why this matters
This decision underscores the need for companies to ensure they have a proper legal basis before using personal data for marketing. It serves as a reminder that using data from previous jobs without consent can lead to legal issues.
GDPR Articles Cited
The Czech DPA (UOOU) imposed a fine against a company for processing personal data without a sufficent legal basis. Several individuals were contacted by the sales staff of the controller for advertising purposes. The data subjects had used the services of the sales staff in the past (until around 2016) to conclude insurance or financial contracts. However, at that time, the sales staff were working for a different company with which they had concluded an agency contract. The DPA notes that on the one hand the use of the personal data known to the representatives from their previous activity constitutes a breach of the contract concluded with the previous company, and on the other hand no legal basis existed for the further processing of the data for advertising purposes in favour of the controller.
Related Enforcement Actions (5)
Other enforcement actions involving Unknown in CZ
Fine
Details
Fine Date
26 May 2020
Authority
Úřad pro ochranu osobních údajů
Enforcement Tracker ID
ETid-640
About this data
Cite as: Cookie Fines. Unknown - Czech Republic (2020). Retrieved from cookiefines.eu
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