SOLOCAL MARKETING SERVICES – €900,000 Fine (France, 2025)

The French DPA imposed a fine of EUR 900,000 on SOLOCAL MARKETING SERVICES. The controller, a company that also engages in direct marketing activities for its clients, ist using direct messages to contact potential customers for its clients. The company also transfers data of potential customers to their clients. The controller obtained the data through data brokers and was unable to prove that the potential customers (data subjects) had given consent for the described use of their data. In addition to the fine, the French DPA orderd the controller to cease its electronic commercial prospecting activities in the absence of valid consent by the data subjects and to pay EUR 10,000 for every day of delay in regards to proving the compliance after the end of a grace period of nine months.