Illumia – €678,897 Fine (Italy, 2024)
The Italian energy company Illumia was fined €678,897 for making marketing calls without proper consent. They contacted individuals who had opted out of telemarketing and used incorrect contact information. This case shows that companies must respect consumer preferences and follow data protection rules when marketing.
What happened
Illumia contacted individuals for telemarketing without having a valid legal basis, violating their preferences.
Who was affected
Consumers who had opted out of telemarketing and were contacted by Illumia's marketing team.
What the authority found
The authority ruled that Illumia failed to comply with data protection rules regarding telemarketing consent.
Why this matters
This case underscores the necessity for companies to verify consent before marketing outreach. Businesses should ensure they have robust systems in place to respect consumer choices.
GDPR Articles Cited
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Two complaints were advanced by two data subjects against the energy supply company Illumia, the controller. The first data subject claimed to have been contacted for telemarketing purposes on their telephone number, without a relevant legal basis and although he was listed in the “Opposition Register” (in Italian “Registro delle Opposizioni”), a register where consumers can express their preference not to be contacted for telemarketing purposes. The second data subject, who was already a client of the controller, claimed that she was called on her son´s contact number (the contact number put down for energy supplies exchanges) from an operator from the commercial office of the controller. During the conversation, this operator claimed that the controller was aware of the intention of the data subject to switch to another operator for energy and gas supplies. They also considered that the contract switch that the data subject requested would not be feasible and then the data subject would need to conclude a new contract with the controller. The DPA decided to start investigating on this matter and advanced two information requests, asking the controller to prove that its telemarketing activities complied with data protection rules. The controller replied that, before contacting data subjects, all agencies belonging to their commercial sphere were required to check the numbers that they are going to contact. The controller considered that neither the number of the operator from the commercial office nor the data subjects´ numbers were present in the controller´s registers. The controller also submitted that they already advanced a complaint against an unknown party to the Postal Police due to these circumstances. The DPA concluded its investigation and found the following violations. Violation of Articles 5, 6 and 7 of the GDPR The DPA started its analysis by stating that, in relation to the second complaint, it is clear that the operator was aware of some per
Related Enforcement Actions (0)
No other enforcement actions found for Illumia in IT
This is the only recorded action for this entity in this jurisdiction.
Details
Fine Date
13 November 2024
Authority
Garante per la protezione dei dati personali
Fine Amount
€678,897
GDPRhub ID
gdprhub-8693About this data
Cite as: Cookie Fines. Illumia - Italy (2024). Retrieved from cookiefines.eu
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