Eni Plenitude S.p.A. – €6,419,631 Fine (Italy, 2024)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
Eni Plenitude S.p.A. was fined over 6 million euros for making marketing calls without getting consent from users. This is significant because it emphasizes the need for companies to respect users' choices about receiving marketing communications.
What happened
The Italian DPA fined Eni Plenitude S.p.A. for making unauthorized marketing calls.
Who was affected
Individuals who received unwanted marketing calls from Eni Plenitude were affected.
What the authority found
The authority ruled that Eni Plenitude repeatedly called users without their consent, violating GDPR rules.
Why this matters
This ruling serves as a warning to businesses about the risks of ignoring user consent for marketing. Companies must ensure they have proper consent mechanisms in place to avoid hefty fines.
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The Italian DPA has imposed a fine of EUR 6.419.631 on Eni Plenitude S.p.A.. The DPA initiated an investigation against the controller due to 107 notifications and 8 complaints from data subjects regarding undesired marketing calls. It found that the controller had repeatedly called data subjects without their consent or registration in the national opt-out register. The DPA also found that a large number of the contracts concluded resulted from the illegal calls. The high number of unauthorized advertising calls was mainly due to the controller's lack of control over its contracted advertising agencies.
Violations (1)
Third-party tracking cookies or scripts are loaded without obtaining prior user consent.
Art. 13, 14 GDPR
Related Enforcement Actions (0)
No other enforcement actions found for Eni Plenitude S.p.A. in IT
This is the only recorded action for this entity in this jurisdiction.
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Details
Fine Date
6 June 2024
Authority
Garante per la protezione dei dati personali
Fine Amount
€6,419,631
Enforcement Tracker ID
ETid-2381
About this data
Cite as: Cookie Fines. Eni Plenitude S.p.A. - Italy (2024). Retrieved from cookiefines.eu
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