VODAFONE ESPAÑA, S.A.U. – €50,000 Fine (Spain, 2021)
General GDPR enforcement action
This case relates to broader data protection obligations, not specifically to cookie or consent banner compliance. It is not included in cookie statistics or the Risk Calculator.
Vodafone was fined for making unsolicited commercial calls to a customer who had opted out. This is important because it reinforces the right of individuals to refuse unwanted marketing communications. Companies should take user objections seriously and ensure they stop contacting those who opt out.
What happened
Vodafone continued to make commercial calls to a customer who had previously exercised their right to object to such calls.
Who was affected
A customer who opted out of receiving commercial calls from Vodafone but continued to receive them.
What the authority found
The Spanish data protection authority found that Vodafone violated the customer's right to object under data protection laws.
Why this matters
This ruling emphasizes the need for companies to respect consumer choices regarding marketing communications. Businesses should have clear processes to honor opt-out requests.
GDPR Articles Cited
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National Law Articles
A data subject filed a complaint with the Spanish DPA (AEPD) stating that he had received more than 250 unsolicited commercial calls from Vodafone after having exercised his right to object in 2017. The AEPD launched an investigation and discovered that Vodafone, that was determined to be the controller, was using subcontracted companies to carry out commercial activities on their behalf. They either used their own databases, or used the databases provided by Vodafone, which did not contain any exclusion list, nor was such list provided at any point in time. The AEPD first noted the fact that the data subject has exercised their right to object under Article 21 GDPR. In the same way, Article 48(1)(b) of the Spanish General Telecommunications Act grants users the right to object to undesired commercial communications. Not complying with such obligation entails a fine up to €2,000,000. The DPA concluded that Vodafone, as a controller, was responsible for the commercial activities that had been carried out on its behalf. Given that the data subject had exercised their right to object that was uncontested, and continued to receive commercial calls, the DPA determined that Vodafone had violated Article 48(1)(b) of the [https://www.boe.es/buscar/act.php?id=BOE-A-2014-4950 Spanish General Telecommunications Act], and therefore fined Vodafone €50,000. The AEPD took into account, as aggravating circumstances: * the seriousness of the infringement * the benefit obtained by the controller through such actions * the harm caused * the continuation of the infringement during the sanctioning proceedings
Related Enforcement Actions (8)
Other enforcement actions involving VODAFONE ESPAÑA, S.A.U. in ES
Fine
€50K
Details
Fine Date
18 May 2021
Authority
Agencia Española de Protección de Datos
Fine Amount
€50,000
GDPRhub ID
gdprhub-3525About this data
Cite as: Cookie Fines. VODAFONE ESPAÑA, S.A.U. - Spain (2021). Retrieved from cookiefines.eu
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