VODAFONE ESPAÑA, S.A.U. – €50,000 Fine (Spain, 2021)
Vodafone España was fined €50,000 for making over 250 unsolicited commercial calls to a person who had already asked not to receive them. The Spanish data protection authority found that Vodafone failed to respect the person's request and did not manage its subcontractors properly. This case emphasizes the importance of respecting customers' choices about marketing communications.
What happened
Vodafone continued to call a person despite their request to stop receiving commercial calls.
Who was affected
A person who received numerous unwanted commercial calls from Vodafone after opting out.
What the authority found
The authority ruled that Vodafone violated the law by not honoring the person's right to object to unsolicited calls.
Why this matters
This case serves as a reminder for companies to ensure they have proper systems in place to respect customer preferences regarding marketing communications.
GDPR Articles Cited
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National Law Articles
A data subject filed a complaint with the Spanish DPA (AEPD) stating that he had received more than 250 unsolicited commercial calls from Vodafone after having exercised his right to object in 2017. The AEPD launched an investigation and discovered that Vodafone, that was determined to be the controller, was using subcontracted companies to carry out commercial activities on their behalf. They either used their own databases, or used the databases provided by Vodafone, which did not contain any exclusion list, nor was such list provided at any point in time. The AEPD first noted the fact that the data subject has exercised their right to object under Article 21 GDPR. In the same way, Article 48(1)(b) of the Spanish General Telecommunications Act grants users the right to object to undesired commercial communications. Not complying with such obligation entails a fine up to €2,000,000. The DPA concluded that Vodafone, as a controller, was responsible for the commercial activities that had been carried out on its behalf. Given that the data subject had exercised their right to object that was uncontested, and continued to receive commercial calls, the DPA determined that Vodafone had violated Article 48(1)(b) of the [https://www.boe.es/buscar/act.php?id=BOE-A-2014-4950 Spanish General Telecommunications Act], and therefore fined Vodafone €50,000. The AEPD took into account, as aggravating circumstances: * the seriousness of the infringement * the benefit obtained by the controller through such actions * the harm caused * the continuation of the infringement during the sanctioning proceedings
Related Enforcement Actions (8)
Other enforcement actions involving VODAFONE ESPAÑA, S.A.U. in ES
Fine
€50K
Details
Fine Date
18 May 2021
Authority
Agencia Española de Protección de Datos
Fine Amount
€50,000
GDPRhub ID
gdprhub-3525About this data
Cite as: Cookie Fines. VODAFONE ESPAÑA, S.A.U. - Spain (2021). Retrieved from cookiefines.eu
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