Mas s.r.l. – €1,800,000 Fine (Italy, 2023)
Mas s.r.l. and its partner company were fined EUR 1,800,000 by the Italian data protection authority for using personal data without consent in door-to-door marketing. They bought data from various sources and shared it with telemarketing firms without proper agreements. This case highlights the need for clear data processing contracts and consent.
What happened
Mas s.r.l. and its partner used personal data for door-to-door marketing without consent and shared it without proper agreements.
Who was affected
Consumers targeted by door-to-door marketing campaigns for energy contracts.
What the authority found
The Italian authority found that Mas s.r.l. and its partner lacked valid consent and proper data processing agreements, violating GDPR.
Why this matters
This ruling emphasizes the need for businesses to have clear agreements and consent when processing personal data, especially when working with third-party marketers. It serves as a warning to companies to ensure compliance with data protection laws.
GDPR Articles Cited
View original scraped data
Original data from scraper before AI verification against source document.
National Law Articles
Entities Involved
Mas was involved in illegal data processing for marketing purposes, with no direct mention of cookie consent violations.
Violations (1)
Non-essential cookies (tracking, advertising) are placed on the user's device before obtaining valid consent.
Art. 6(1) GDPR
Related Enforcement Actions (1)
Other enforcement actions involving Mas s.r.l. in IT
Similar Cases
Enforcement actions with similar violations
Details
Fine Date
13 April 2023
Authority
Garante per la protezione dei dati personali
Fine Amount
€1,800,000
GDPRhub ID
gdprhub-6023About this data
Cite as: Cookie Fines. Mas s.r.l. - Italy (2023). Retrieved from cookiefines.eu
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