TIM S.p.A. – €27,802,946 Fine (Italy, 2020)

€27,802,946Garante per la protezione dei dati personali15 January 2020Italy
final
ePrivacy
Fine

TIM S.p.A. faced a hefty fine for making unsolicited promotional calls and failing to respond properly to user requests. This matters because it shows that companies must respect people's choices about marketing communications. Small businesses should ensure they have clear consent before contacting potential customers.

What happened

The company made unsolicited promotional calls and did not adequately address requests from users regarding their data.

Who was affected

Individuals who received unsolicited calls from TIM S.p.A. and those who made requests about their personal data.

What the authority found

The Italian data protection authority ruled that TIM S.p.A. violated multiple GDPR articles related to consent and user rights.

Why this matters

This ruling emphasizes the need for companies to obtain clear consent before marketing to potential customers. Small businesses should review their marketing practices to avoid similar fines.

GDPR Articles Cited

AI-verified

Art. 4(GDPR)
Art. 5(GDPR)
Art. 6(GDPR)
Art. 7(GDPR)
Art. 12(GDPR)
Art. 13(GDPR)
Art. 21(GDPR)
Art. 24(GDPR)
Art. 25(GDPR)
Art. 28(GDPR)
Art. 32(GDPR)
View original scraped data
Art. 4(GDPR)
Art. 5(GDPR)
Art. 6(GDPR)
Art. 7(GDPR)
Art. 12(GDPR)
Art. 13(GDPR)
Art. 21(GDPR)
Art. 24(GDPR)
Art. 25(GDPR)
Art. 28(GDPR)
Art. 32(GDPR)

Original data from scraper before AI verification against source document.

Source verified 2 April 2026
articles corrected
national law identified
scope corrected
Full Legal Summary
Detailed

The Garante examined different complaints relating to unsolicited promotional calls received by prospects without their consent or despite their express will not to receive them. Further irregularities complained of concerned the collect of consent for promotional purposes in different forms for customers and company’s programs and apps. Users also complained deficiencies in the response to data subjects’ requests, namely requests of access to one's own data and to oppose to data processing for promotional purposes. The Garante also examined several notifications TIM made concerning different data breaches that occurred, which have highlighted inconsistencies in the systems, both of TIM and its providers (namely, call centers), that process personal data of customers such as to cause, for instance, an inaccurate use of customers contact details. The Garante had to assess whether TIM lawfully processed prospects’ personal data in its commercial campaigns, namely by applying a legal basis (e.g. consent) to such processing, and ensuring that its providers process personal data accordingly. The Authority also had to determine whether the process of customers and prospects’ personal data complied with data subjects’ requests which object to processing. In this regard, the Authority also analyzed the validity of consent collected for promotional purposes and the related information provided in different forms submitted by the company, including in customers programs and apps. The Garante had to evaluate the compliance of the storage and use for promotional purposes of data relating to customers of others operators, to whom TIM provided network and infrastructure services. Finally, the Authority investigated the management of data breaches by the company namely in relation to customers data processing for promotional purposes, with regard to both the timeliness of the notification and the measures taken to reduce the risks to the rights and freedoms of data subjects

Violations (1)

Cookies Placed Before Consent
critical

Non-essential cookies (tracking, advertising) are placed on the user's device before obtaining valid consent.

Art. 6(1) GDPR

Details

Fine Date

15 January 2020

Authority

Garante per la protezione dei dati personali

Fine Amount

€27,802,946

GDPRhub ID

gdprhub-2081

About this data

Data: GDPRhub (noyb.eu)
Licensed under CC BY-NC-SA 4.0
AI-verified and classified

Cite as: Cookie Fines. TIM S.p.A. - Italy (2020). Retrieved from cookiefines.eu

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