TIM S.p.A. – €27,802,946 Fine (Italy, 2020)
TIM S.p.A. faced a hefty fine for making unsolicited promotional calls and failing to respond properly to user requests. This matters because it shows that companies must respect people's choices about marketing communications. Small businesses should ensure they have clear consent before contacting potential customers.
What happened
The company made unsolicited promotional calls and did not adequately address requests from users regarding their data.
Who was affected
Individuals who received unsolicited calls from TIM S.p.A. and those who made requests about their personal data.
What the authority found
The Italian data protection authority ruled that TIM S.p.A. violated multiple GDPR articles related to consent and user rights.
Why this matters
This ruling emphasizes the need for companies to obtain clear consent before marketing to potential customers. Small businesses should review their marketing practices to avoid similar fines.
GDPR Articles Cited
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The Garante examined different complaints relating to unsolicited promotional calls received by prospects without their consent or despite their express will not to receive them. Further irregularities complained of concerned the collect of consent for promotional purposes in different forms for customers and company’s programs and apps. Users also complained deficiencies in the response to data subjects’ requests, namely requests of access to one's own data and to oppose to data processing for promotional purposes. The Garante also examined several notifications TIM made concerning different data breaches that occurred, which have highlighted inconsistencies in the systems, both of TIM and its providers (namely, call centers), that process personal data of customers such as to cause, for instance, an inaccurate use of customers contact details. The Garante had to assess whether TIM lawfully processed prospects’ personal data in its commercial campaigns, namely by applying a legal basis (e.g. consent) to such processing, and ensuring that its providers process personal data accordingly. The Authority also had to determine whether the process of customers and prospects’ personal data complied with data subjects’ requests which object to processing. In this regard, the Authority also analyzed the validity of consent collected for promotional purposes and the related information provided in different forms submitted by the company, including in customers programs and apps. The Garante had to evaluate the compliance of the storage and use for promotional purposes of data relating to customers of others operators, to whom TIM provided network and infrastructure services. Finally, the Authority investigated the management of data breaches by the company namely in relation to customers data processing for promotional purposes, with regard to both the timeliness of the notification and the measures taken to reduce the risks to the rights and freedoms of data subjects
Violations (1)
Non-essential cookies (tracking, advertising) are placed on the user's device before obtaining valid consent.
Art. 6(1) GDPR
Related Enforcement Actions (2)
Other enforcement actions involving TIM S.p.A. in IT
Fine
€27.8M
Similar Cases
Enforcement actions with similar violations
Details
Fine Date
15 January 2020
Authority
Garante per la protezione dei dati personali
Fine Amount
€27,802,946
GDPRhub ID
gdprhub-2081About this data
Cite as: Cookie Fines. TIM S.p.A. - Italy (2020). Retrieved from cookiefines.eu
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