an unnamed data subject – €500,000 Fine (Italy, 2022)
Vodafone was fined for improperly obtaining consent from an elderly woman during a telemarketing call. The call center spoke too quickly and combined consent for different purposes, violating privacy rules. This case underscores the need for clear and separate consent in marketing calls.
What happened
Vodafone's call center failed to obtain valid consent from an elderly woman for processing her personal data during a telemarketing call.
Who was affected
An 85-year-old woman who received a telemarketing call from Vodafone's call center.
What the authority found
The Italian data protection authority found that Vodafone lacked a valid legal basis for processing the woman's data, as consent was not properly obtained.
Why this matters
This ruling highlights the importance of obtaining clear and distinct consent for different processing activities. Companies should ensure their telemarketing practices comply with privacy regulations.
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Entities Involved
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The case involves issues with telemarketing consent and contract conclusion, not related to cookies or consent banners.
Violations (1)
Non-essential cookies (tracking, advertising) are placed on the user's device before obtaining valid consent.
Art. 6(1) GDPR
Related Enforcement Actions (3)
Other enforcement actions involving an unnamed data subject in IT
Fine
€500K
Similar Cases
Enforcement actions with similar violations
Details
Fine Date
10 November 2022
Authority
Garante per la protezione dei dati personali
Fine Amount
€500,000
About this data
Cite as: Cookie Fines. an unnamed data subject - Italy (2022). Retrieved from cookiefines.eu
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